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Barcelona, Spain
ISDIN
A Barcelona dermatology company founded in 1975 as a joint venture between Puig and Laboratorios Esteve, known worldwide for sun protection and dermatological skincare.
- Origin
- Barcelona, Spain
- Founded
- 1975
- Sector
- Cosmetics, dermatology
ISDIN sits where dermatology and cosmetics meet, which is where Iraqi demand has moved over the last decade. Customers want daily sun protection that feels like skincare, and they want it recommended by someone they trust.
With the sun exposure Iraq has, photoprotection is a year-round health product rather than a seasonal one. We position it that way, through pharmacists and dermatologists first and retail second.